Chloe’s Vegan Foods was born from a desire to develop flavorful, healthful foods for those with restrictions that limit what they can eat. (Chloe among them!) But in the course of the many iterations we undertook to develop our products, we found our mission expanding: It became more about compelling people to eat vegan not because they have to, but because they want to. We learned so much about how a vegan diet is planet-friendly because producing plant-based foods depletes so much less of our natural resources than do conventional “red meat” alternatives. We became increasingly firm in our conviction that a vegan lifestyle is a better lifestyle, and our mission became one to make it better still – with delicious products everyone will enjoy. The new standard for vegan foods? Delectable!